There is a huge amount of data engagement going between users and brands which often goes unnoticed, unaccounted for or discarded. In effect micro marketing based on big data, is practically null existent in Iran at this point of time. Due to the lack of tools and workforce knowledge in understanding, segmenting data into actionable solutions for a more efficient marketing strategy.

By requesting the right data and insights from us, you can better potentially strategise your marketing inside Iran, or perhaps better optimise for optimal performance.

User engagement is often concluded in the realms of UI/UX, however user engagement based on data is a completely different kettle of fish. Iran is a very on trend society, keeping an ear to the ground understanding people’s perception and behaviors, needs, wants, issues and dilemmas can enhance your messaging to achieve the best reaction to your marketing.

Traditional messaging of “BUY NOW!” is not as responsive in Iran as other countries and understanding the user journey Iranians take prior to buying a product is key.

For example, an Iranian consumer will often check prices of laptops, mobile phones and cars without any intent to purchase the good, intent of purchase is only there when the consumer starts an incredibly in-depth research on the phone to a high technical level from CPU, RAM & display resolution followed by in-depth view of review videos and reviews on sites, with a final phase of calling a friend to double check if it’s a good purchase / deal!