Tracking should be transparent for clients, they should have full ownership of tools where data is held and have access to the data at any time. We believe in open honest reporting, even if it’s about click fraud. Any tracking solutions we may recommend, be it in-app tracking to website, PPC ROI, SEO ranking or on-page mouse tracking, we will always insist clients take full ownership of the accounts, data and regularly check the channels for inconsistencies and opinions in regular communication calls.